Privacy & Terms

Privacy Policy

I-4 KITCHEN BATH LLC understands that security and privacy are important issues for visitors to our website and recognizes our obligations to keep your information secure and confidential.

This privacy policy has been compiled to better serve those who are concerned with how their Personally Identifiable Information (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your Personally Identifiable Information in accordance with our website.

What Personal Information Do We Collect?

When ordering, registering, or filling out forms on our website, you may be asked to provide your name, email address, mailing address, phone number, service desired, or other details to enhance your experience. You may always refuse to provide this information, though doing so may limit our ability to serve you.

We may collect information about you in the following ways:

  • Directly from you: When you provide it to us by contacting us, filling out a contact form, or requesting a quote.
  • Automatically: We use cookies, pixels, and other tracking technologies to collect information about your device and how you interact with our website. This includes your IP address, browser type, pages visited, time spent on the site, city-level location, and device details.
  • Through Google services: We use Google Analytics 4 and Google Ads on our website. These services may collect and process data about your visits, including information associated with your Google account if you are signed in and have consented to such association through your Google account settings.

How We Use Your Information

We may use the information we collect for the following purposes:

  • Providing and improving our website and services
  • Communicating with you about our services, offers, or to follow up after correspondence (live chat, email, or phone inquiries)
  • Personalizing your experience on our website
  • Targeting and delivering advertising to you on platforms including but not limited to Google Search, Google Display Network, YouTube, Gmail, Facebook, Instagram, TikTok, and LinkedIn
  • Remarketing to previous visitors across advertising platforms
  • Analyzing website usage and measuring the effectiveness of our advertising campaigns
  • Improving conversion measurement and audience insights through Google’s measurement features
  • Protecting the security of our systems and your information

Google Analytics and Google Signals

We use Google Analytics 4 to understand how visitors use our website. Google Analytics collects data such as pages visited, time on site, location (at the city level), device type, and browser information.

We have activated Google Signals, a Google Analytics feature that allows Google to associate your website visit data with information from your Google account — including location history, search history, and YouTube history — if you are signed in to your Google account and have enabled ads personalization in your Google account settings. This association is used for the purpose of ads personalization, cross-device reporting, and remarketing.

By using our website, you acknowledge that:

  • Google Analytics may collect visitation data and associate it with Google’s information from signed-in users who have consented to this association for the purpose of ads personalization.
  • We have the necessary privacy disclosures in place and have obtained the rights required from our end users for the collection, processing, and association of such data.
  • You may review and delete activity data collected through Google Signals at any time via Google’s My Activity.

We adhere to Google’s Advertising Features Policy, including all rules regarding sensitive categories.

Granular Location and Device Data

We have enabled granular location and device data collection in Google Analytics. This means Google Analytics collects city-level location data and detailed device information (such as device model, operating system, and browser version) from visitors to our site. This data is used to provide location-based and device-based capabilities within our analytics and advertising tools.

Region and country-level metadata is collected by default for all traffic to support regional privacy policies and analytics settings.

User-Provided Data and Enhanced Conversion Measurement

We use Google’s user-provided data collection feature to improve the accuracy of our conversion measurement. When you submit a contact form or provide your information on our website, that data (such as your name, email address, or phone number) may be hashed and sent to Google Analytics in a privacy-safe manner to improve conversion tracking and audience measurement.

This feature supplements our existing Google Analytics data and may be used in connection with our linked Google Ads accounts for improved conversion measurement and audience sharing.

By submitting your information on our website, you acknowledge and consent to:

  • The collection and hashing of your provided data for the purpose of conversion measurement and audience insights.
  • The association of your provided data with your Google account information where applicable.
  • We adhere to Google’s user-provided data feature policy and confirm this feature is not used in connection with sensitive categories.

Ads Personalization

We have enabled ads personalization in Google Analytics. This allows us to export Google Analytics audiences and key conversion events to our linked Google Ads accounts for the purpose of delivering relevant, personalized advertising experiences to users who have previously visited our website or engaged with our content.

This means that if you visit our website, you may see personalized ads from I-4 Kitchen Bath LLC on Google Search, YouTube, Gmail, and the Google Display Network.

Google Ads data retention policy update

Starting June 1, 2026, Google Ads will implement a new data retention policy. Hourly, daily, and weekly performance data will be retained for 37 months, while monthly, quarterly, and yearly performance will remain available for 11 years.

Cookies

We use cookies to help us understand your preferences based on site activity, compile aggregate data about site traffic, and provide better experiences in the future. Cookies used on our site include those set by Google Analytics and Google Ads for measurement, remarketing, and advertising purposes.

You can adjust your browser settings to warn you about cookies or to turn them off. Disabling cookies may affect some site features and the relevance of ads you see.

You may also opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings.

Sharing Your Information

We will not sell your personal information to outside third parties for the purpose of direct or indirect mass email marketing.

We may share your information with the following parties:

  • Google — for analytics, conversion measurement, ads personalization, remarketing, and user-provided data features as described in this policy.
  • Facebook, Instagram, TikTok, YouTube, and LinkedIn — for advertising and retargeting purposes.
  • Third-party service providers — who assist with website functionality, analytics, or marketing efforts.

We will disclose personal information and/or an IP address when required by law or in the good-faith belief that such action is necessary to cooperate with investigations of purported unlawful activities, comply with legal process, protect and defend the rights or property of our website, or identify persons who may be violating the law.

Calls to Our Showroom

Calls to our showroom may be recorded for quality monitoring and to better assist you with your inquiries. By contacting us via phone, you consent to this recording. This may apply to calls initiated through Google Ads, Meta Ads, LinkedIn Ads, or other third-party advertising platforms. Our employees and any other party participating in communications have been informed that calls may be monitored or recorded.

Children Under the Age of 13

Our website is not intended for children. No one under age 13 may provide any personal data on our website. We do not knowingly collect personal data from children under 13. If you believe we might have information from or about a child under 13, please contact us at info@i4kitchenbath.com and we will promptly delete that information.

California Privacy Rights

If you are a resident of the State of California and I-4 Kitchen Bath LLC has an established business relationship with you, you have certain privacy rights pursuant to Section 1798.83 of the California Civil Code. You have the right to request information regarding how we share certain personal data with third parties for direct marketing purposes, and to request that we discontinue such sharing. Please submit any California Privacy Rights requests to info@i4kitchenbath.com with the subject line “Your California Privacy Rights,” including your name, address, city, state, zip code, email address, and whether you prefer a response by mail or email.

Your Choices and Opt-Out Rights

You have the following options to control how your data is used:

Links to Third-Party Sites

Our website may contain links to third-party sites owned and operated by others. I-4 Kitchen Bath LLC does not endorse such sites and is not responsible for the collection or use of your information at any third-party sites.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

I-4 Kitchen Bath LLC Email: info@i4kitchenbath.com

Changes to This Policy

We may update this Privacy Policy from time to time. We encourage you to review this page periodically for any changes. Your continued use of our website following the posting of changes constitutes your acceptance of those changes.

© 2025 I-4 Kitchen Bath LLC. All rights reserved.